Partner Post: Increase SharePoint User Adoption and Engagement

Want to increase your user adoption and engagement on SharePoint? It’s easy.

WebtrendsMicrosoft SharePoint is a time-tested, enterprise-ready and robust platform for Intranets, Extranets and Public-Facing Websites. Since its inception, SharePoint has added countless features from document management and collaboration to enterprise social.

Quantifying SharePoint’s success within an organization is not an easy task, yet it’s very necessary to ensure that the platform is not only being used but also providing a Return on Investment (ROI). This is where Webtrends Analytics for SharePoint fits in.

Webtrends created the Web Analytics space over twenty years ago. When Microsoft released SharePoint, Webtrends was there to support that platform in order to capture, analyze and report on user behavior and site-related metrics.

Why Use Webtrends Analytics for SharePoint?

Without metrics, an organization has no fact-based information on user adoption and engagement on their SharePoint infrastructure. Without these metrics, it is almost impossible to develop a roadmap and strategy to enhance the current SharePoint environment or to migrate to another version. Also, without these metrics being captured before a change, there is no way to compare the end state with the initial state and, as a result, no accurate ROI can be ascertained. Capturing SharePoint user behavior and site-related metrics will provide a clearer starting point and roadmap for the future and lay a firm, dependable foundation for such aspects as:

  • Risk mitigation
  • Effective and engaging user interface and user experience design considerations
  • Support for business objectives and goals

Who Uses Webtrends Analytics for SharePoint?

Webtrends Analytics for SharePoint was designed with the business user and analyst in mind. The dashboard (see screenshot below) provides a very intuitive interface that focuses squarely on user and site metrics. This dashboard is fully interactive, allowing the user to drill-down into the presented data points, sort across all dimensions and data sets as well as present trends across date ranges. In addition, users are able to export the data to either a CSV for use in spreadsheets like Excel and also to connect back to the live data via REST to create and even more dynamic experience within such tools.

Webtrends Analytics for SharePoint

Example of the dashboard for Webtrends Analytics for SharePoint


There’s only one Call-to-Action: Start capturing SharePoint metrics today. Don’t wait until it’s too late!

Further Reading

Prove It Using Analytics to Drive SharePoint Adoption and ROIFor more examples of Webtrends Analytics for SharePoint in practice, check out the book “Prove It! Using Analytics to Drive SharePoint Adoption and ROI”. This book includes numerous case studies and informative articles from many SharePoint industry experts and MVPs. The book and eBook versions are available on Amazon.

As a special gift, the first 20 people to email us (email address below) by Wednesday, October 1st, 2014 will receive a complimentary eBook version of this book.

About Webtrends

For more than 20 years, Webtrends has helped companies make sense of their customer data to drive digital marketing success. By combining innovative technology with our team of trusted and creative advisors, our solutions are designed to provide actionable insights, increase customer engagement and boost revenue.

We partner with companies at all levels of digital maturity and offer solutions in measurement and optimization. We work closely with approximately 2,000 global brands including Microsoft, KLM Royal Dutch Airlines, Kimberly-Clark, HSBC, Marks & Spencer, npower, BMW, Toyota, The Telegraph,, Mindjet and many more.

For more information, please contact Jean-Marc Krikorian (Senior Director of Partner Sales) at [email protected] or 503-553-2310. Also, please visit for additional information on Webtrends Analytics for SharePoint.

2014-09-29T09:00:44+00:00 September 29th, 2014|

One Comment

  1. Enhance Your Business | AnjumsList September 29, 2014 at 1:10 pm - Reply

    […] Partner Post: Increase SharePoint User Adoption and Engagement […]

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