Recently, I learned quite a bit about Search Engine Optimization. One of the more interesting things I learned is that for best SEO results, you should have one “direct link” (meaning no redirect), and all other redirects should be 301 “permanent” redirects. Many public facing sites’ regardless of provider or if done in-house ignore or are unaware of this principle.
Windows by default uses a 302 redirect “found”. The 302 redirect is considered a temporary redirect for SEO concepts. While the 302 redirect does the job, it will not achieve desired results in an SEO context.
Therefore I would like to raise awareness that any public facing site needing a redirect, whether www or otherwise, should be provisioned using a 301 permanent redirect. This literally only requires one small step.
How to Redirect Links According to SEO Best Practices
When creating your redirect it typically will look like this:
However, as you see in the highlighted section, this is a 302 redirect which I found means temporary for SEO purposes and it will not be indexed by popular search engines.
The correct method for a public facing site is below:
See, it’s easier than you think!
Many popular tools exist online for testing your site’s redirects in the event you do not have access to the server or just wish to make this task easier. Do yourself a favor when using these and make sure you are not using a “Link Checker” but a “Redirect Checker” as these can be drastically different tools.
Some tools want you to download them, but I shy away from these as it is unnecessary and many tools exists that do not require this.
I hope this helps you as you continue to find the best practices for optimizing your site to current SEO standards.