Redirecting Links According to SEO Best Practices

Recently, I learned quite a bit about Search Engine Optimization. One of the more interesting things I learned is that for best SEO results, you should have one “direct link” (meaning no redirect), and all other redirects should be 301 “permanent” redirects. Many public facing sites’ regardless of provider or if done in-house ignore or are unaware of this principle.

Windows by default uses a 302 redirect “found”. The 302 redirect is considered a temporary redirect for SEO concepts. While the 302 redirect does the job, it will not achieve desired results in an SEO context.

Therefore I would like to raise awareness that any public facing site needing a redirect, whether www or otherwise, should be provisioned using a 301 permanent redirect. This literally only requires one small step.

How to Redirect Links According to SEO Best Practices

When creating your redirect it typically will look like this:

Picture of a 302 Redirect in IIS7

Picture of a 302 Redirect in IIS7

However, as you see in the highlighted section, this is a 302 redirect which I found means temporary for SEO purposes and it will not be indexed by popular search engines.

The correct method for a public facing site is below:

Picture of a 301 Redirect optimized for SEO

Picture of a 301 Redirect optimized for SEO

See, it’s easier than you think!

Many popular tools exist online for testing your site’s redirects in the event you do not have access to the server or just wish to make this task easier. Do yourself a favor when using these and make sure you are not using a “Link Checker” but a “Redirect Checker” as these can be drastically different tools.

Some tools want you to download them, but I shy away from these as it is unnecessary and many tools exists that do not require this.

I hope this helps you as you continue to find the best practices for optimizing your site to current SEO standards.

2013-06-17T08:45:48+00:00 June 17th, 2013|


  1. strony internetowe August 20, 2013 at 5:29 am - Reply

    I like the helpful info you provide in your articles. I’ll bookmark your blog and check again here regularly. I am quite certain I will learn plenty of new stuff right here! Good luck for the next!

  2. Hayley August 21, 2013 at 6:16 am - Reply

    I know this if off topic but I’m looking into starting my own weblog and was wondering what all is required to get setup? I’m assuming having a
    blog like yours would cost a pretty penny? I’m not very internet smart so I’m not 100% certain.

    Any suggestions or advice would be greatly appreciated. Many thanks

  3. riot points price August 22, 2013 at 10:20 am - Reply

    I love looking through an article that can make men and
    women think. Also, thank you for permitting me to comment!

  4. vipin October 10, 2013 at 12:20 am - Reply

    nice and informative post
    thanks fr that post

  5. SMM Arizona October 25, 2013 at 5:36 am - Reply

    Link building, keyword analysis, are the two main aspects that are involved in search engine optimization. the redirecting part that you have discussed is highly instructional.

  6. Eric Lough November 6, 2013 at 11:25 am - Reply

    Hello and thank you all for the replies. I hope this and others like it can help make someone’s day a bit easier!

    @Hayley – The cost is really up to how much you want to have to do yourself. You can setup a web site from home for free, (using DynDNS), or for a small fee if you want your own domain name. However, if you do not have time to devote to being a server admin, one of the popular hosting providers can provide simple blogs for fairly cheap and usually come with their own site builder tools and domain name registration services. Cheers!

  7. mr-box May 10, 2016 at 1:36 pm - Reply

    it depends on why you need to redirect, e.g. 302 is for temporary redirect

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