What is Sitecore and Why Should I Use it?

2014-12-01T09:36:35+00:00 December 1st, 2014|

An Introduction to the Customer Experience Platform: Sitecore Before I begin describing what the Sitecore Customer Experience Platform is, let’s talk about the evolution of websites in general and the need for a platform like Sitecore as the foundation of your modern websites. Since the 1990s nearly every business has [...]’s Marketing Team is Inbound Bound!

2014-09-15T08:00:49+00:00 September 15th, 2014|

Next stop: Boston, Massachusetts The countdown is over! Today, I am heading to the Inbound conference in Boston, MA (along with my spectacular teammates, Peter and Brianna). At this annual event hosted by HubSpot (a massive Marketing automation, analytics, social media, email, jack-of-all-trades type of business), we get to soak in the [...]

Reinventing Conference Swag by Giving Back

2014-07-14T09:30:15+00:00 July 14th, 2014|

It’s time to make swag less about taking and more about giving. If you’ve ever been to a business conference or event that has a handful of vendors itching for your business, you’ve likely run across swag. It’s the giveaways that organizations litter their booths with in the hopes that [...]

Why Marketing is Dipping Into the IT Department’s Budget

2014-06-16T08:30:23+00:00 June 16th, 2014|

or “The CMO Took My Budget,” said every IT Director When I began my career in Marketing, it was exactly what I had pictured, the world of advertising in the simplest of forms – selling print space for a prominent magazine and, every once in a while, tossing in a newsletter listing. (cue the [...]

Infographics: Why your company needs them

2013-09-18T09:00:27+00:00 September 18th, 2013|

Chances are you’ve seen an infographic. Infographics capture attention. They attract visual and reading learners at the same time, which is almost everyone. So, maybe you’ve been meaning to get some infographics together to explain your own business, but you’re not even sure what an infographic is. Well here is [...]

IT: Marketing’s Most Valuable Employee

2013-06-06T05:09:19+00:00 June 6th, 2013|

Everyone is Marketing… Every time you wear the shirt. Every time you mention your job. Every time you answer the phone. We all play a critical role in representing our business. So yes, you are on the Marketing Team. …I’m looking at you Mr. SharePoint Admin. […]

The New Face of

2012-07-11T09:35:40+00:00 July 11th, 2012|

Well, the cat’s out of the bag! (what a weird expression) Over the last month, has been hard at work creating a brand new face for our company. It’s a careful blend of Metro UI, html5, css3 and microdata sprinkled with’s own particular brand of flare. Besides a few sandwich breaks, [...]

Throwback Thursday: Antique computer ads

2010-08-26T13:41:20+00:00 August 26th, 2010|

Sometimes, there’s nothing like a great series of throwback ads to revive memories from the precious era of yesteryear. Like all great things before it, computers have definitely seen a rapid change in not only the way they’re built, but also the way they’re advertised. In this collection of vintage [...]