Why the “Old Way” Doesn’t Cut it with Websites Anymore
Back in 1999, when websites had blinking text and were hosted with Geocities, phrases like HTML5, media queries, CSS3 animations and Responsive Web Design didn’t really exist.
According to Internet World Stats, the internet only consisted of about 248 Million users worldwide, or about 4.1% of the world’s population at that time. So, if a business didn’t have a website, it wasn’t followed by the gasps and stigma that it would be today. Time and money was spent creating print material for advertisements, banners, flyers, billboards, etc.
Fast-forward to present time:
At the start of 2015, when technology has grown exponentially, when Facebook has already been around for 10 years, when we are only months away from flying cars and hover boards (as long as “Back to the Future” isn’t lying to us), websites are something that the majority of businesses are using as part of their wheelhouse of marketing tools.
Some businesses, in fact, are solely based in the wonderful world of cyberspace.
According to Internet Live Stats, there are just over 3 Billion, (yes, that’s Billion with a B), internet users in the world today. That is around 40% of the world’s population! Quite the increase from 4.1% in 1999. The first Billion was reached in 2005, the second in 2010 and the third in 2014.
Let’s rewind once more back to 1999. If you remember this time, bag phones had made way for the new Nokia 3210s with pre-made “Happy Birthday” text messages you could send to friends, which was an upgrade from the brick Motorola phones with the flip out microphone. Point being, 15 years ago the general public used their mobile devices for making phone calls, sending text messages and playing a quick game of Snake on their morning subway commute. There wasn’t the option to connect to a 4G LTE high-speed network to check Sunday’s football scores or browse for Christmas presents on Amazon.
So, what does it all mean?
Stop neglecting your website
If you’re a business owner, big or small, there’s a chance you are focusing on your business at hand, not on your website. And rightfully so. There is a reason why you went into business and it probably had nothing to do with wanting a really great looking website. It’s more likely you realized what your strengths were and decided that money could be made doing what you love.
As time goes on, days turn into weeks, months turn into years, that website your nephew built for you in 1999 just isn’t performing like it should. It might have some great blinking text, but it might not be generating leads or making you money like it could and should.
Time for a website refresh
To some, a website refresh might be a very obvious need. But for others, it might fall in that gray area of “my website is only a few years old and I think it’s working” or “We just spent X amount of dollars rebuilding our site a few years ago and don’t really have the budget to do it again”.
Sometimes it’s easy to overlook your website, but I’m here to tell you, you shouldn’t. And, to help you out a bit, I’ve created a little survey of questions to see if your website is ready for a refresh:
Do you have to “pinch to zoom” on your web pages to view content?
Even if your website isn’t that old, if you view your website on a mobile device and catch yourself having to “pinch to zoom”, it’s time to have a professional Web Designer update your website so it can be properly designed and coded for a proper mobile experience.
Does your website have a bounce rate higher than 55%?
Arguably, if you take a look at your web analytics and your bounce rate is higher than 55%, more than likely something needs to change. Maybe the content isn’t very compelling, maybe something is broken, etc. And, if you have to Google “Bounce Rate”, I think it’s safe to assume it’s time for a website refresh.
Does your website take you through the proper “funnel”?
Put yourself in someone else’s shoes. If your website is confusing to you or your peers, chances are potential customers viewing your website are just as confused if not more. If your message isn’t clean, clear and concise, users won’t want to stick around very long.
Could you brew a K-Cup in the time it takes to load your website?
Load time is no joke. The longer your site takes to load a page (we’re talking fractions of seconds), the more chances you have of losing potential customers. People want things and they want it now. Fast. Pronto. If they are sitting around tapping their feet while waiting for your website to load a page, chances are they will get irritated and go elsewhere.
Did you pass?
If any of your answers left something to be desired, it’s time to get in touch with a great website designer or website management tool to help revive your website and start making you more money.
The Cliff Notes:
Times change, technology is always getting better and better, and, most importantly, potential customers are always on the go. If your website isn’t mobile friendly, is broken, has non-compelling content, is hard to navigate or takes forever to load, it’s time to have a professional take the reigns.